GUIDE · CAFÉ
How to increase coffee shop sales: 12 practical ideas
In a café, small things make the difference: whether a guest adds cake to their coffee, tries the seasonal drink or comes back tomorrow. We've gathered ideas that help increase sales without cutting prices.
Bigger spend per customer
- A coffee and cake deal at a fixed price.
- Today's recommendation on a backlit poster at the till.
- A larger drink size as the default suggestion.
- Extras: syrups, plant-based milk, a double espresso shot.
An offer that draws people in
- A seasonal drink that changes every few weeks.
- Showing cakes in a photo above the counter, not just in the display case.
- Breakfast served until a set time.
- A takeaway offer for people on the go.
Guests who come back
- Loyalty card: every tenth coffee free.
- Remembering regular orders.
- News about new items on the tables.
- Events: coffee tastings, workshops, meet-ups.
A menu you can see from the queue
Guests decide while they queue. Large photos of drinks and cakes above the counter speed up the choice and suggest extras. LED frames let you swap the seasonal drink without reprinting the whole menu.
YOUR VENUE. YOUR DESIGN.
Show us your location.
An interior photograph and brief offer description are enough to start. We will help choose the model, format and print for what the customer should see.
FOR ADVERTISING AGENCIES
Sell frames and earn on every poster change.
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