GUIDE · SEASONS
Christmas shop window: 10 ideas with a backlit poster
In December it gets dark before 16:00, and the streets see the most shoppers of the year. A backlit window works for you then — as long as it has one clear message.
Start with one message
The most common Christmas window mistake is clutter: fairy lights, stickers, several price tags and a poster with tiny text. A passer-by has 3 seconds. Choose one offer per week — a gift, a set or opening hours — and show it big, bright and short.
A backlit poster in an LED frame is the brightest point of your window after dark. Let decorations surround it, not cover it.
10 ideas for a Christmas shop window
- An advent calendar in the window: a new daily offer on the poster.
- Gifts at one price — selected products with a clear photo and price.
- Gift sets ready to take off the shelf.
- Gift vouchers with a big headline and a QR code to buy online.
- Holiday opening hours on a separate, easy-to-read poster.
- A double-sided frame: an offer for passers-by outside, information for customers inside.
- A series of posters you change every week — customers come back to see the new one.
- A product photo in a festive scene instead of generic graphics with stars.
- A poster for gift wrapping and delivery services.
- Straight after Christmas comes the sale — prepare the poster early.
When to change posters
A 4-week plan works best: end of November — Black Friday, first week of December — gifts, second — sets and vouchers, last week before Christmas — opening hours and last-minute shopping. After 25 December switch straight to the sale.
Changing the print in an LED frame takes a few seconds: slide the old poster out through the slot and slide the new one in. So you can change your offer every week without dismounting anything.
How to design a Christmas poster
- One headline of 5–7 words, readable from 3–5 metres.
- A dark background with a bright product — after dark the backlight brings out the colours.
- Price or benefit in the largest font after the headline.
- A 10 mm margin from the print edge for important elements.
- File at 1:1 scale, 150–300 dpi, saved as PDF or JPG.
Pre-season checklist
- Frame size matched to the glass and viewing distance.
- A power outlet by the window or a cordless frame.
- 4 posters planned for the 4 weeks of December.
- A poster with holiday opening hours.
- A poster for the post-Christmas sale.
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