Wine sells a story. Show it in the light.

What to show in the frame

Wine is bought on the strength of a story and a recommendation. A frame can take over part of the conversation the sales assistant usually has.

• Wine of the week with a short tasting note and a food pairing.
• Map and description of regions: Tuscany, Rioja, Burgundy, Mosel — by the relevant shelves.
• Calendar of tastings and meet-the-winemaker events.
• Gift sets and Christmas offers for businesses.
• Wines by the glass in the bar area.

Where to hang it and which format

• By the regional products shelves: single-sided 300 × 1200 mm or 600 × 1600 mm on the side of the shelving.
• Counter and till: A4 (210 × 297 mm) power bank frame with the wine of the week.
• Above the bar in a wine bar: horizontal double-sided 900 × 350 mm with wines by the glass.
• Window: double-sided hanging A1 (594 × 841 mm) behind the glass with a tasting or gift set.

Why a backlit poster rather than a screen or an ordinary frame

Wine bar interiors are usually warm and dimly lit, and a screen with a harsh image spoils the mood. A backlit poster gives calm, even light that brings out the colour of the wine and the texture of the label. The frame needs no video content, and changing the wine of the week means sliding in a new print in seconds. The slim profile and tempered glass look elegant next to wooden racks and crates.

Case study

An imported wine shop wanted to make choosing easier for customers unfamiliar with wine regions. Narrow 300 × 1200 mm frames with a map and regional description now hang on the sides of the shelving, an A4 power bank frame with the wine of the week stands by the till, and a double-sided A1 announcing a tasting is in the window. Staff start conversations from the poster at the shelf, and the graphics change every week.

How to order — step by step

You do not need to know about advertising or printing. You just need to know where the frame will hang and what you want to show on it.

• Measure the space and choose the artwork format — you will find tips above.
• Choose a model: single-sided for the wall, double-sided for the window, horizontal above the counter or with a power bank for the table.
• Prepare your artwork or describe what you want to show — we will help you choose the right backlit print.
• Order a frame and print at shop.ledmesee.com or send a photo of the space via the contact form.
• Hang or stand the frame, connect the power and slide in the poster. You change the next graphic in seconds.

Important: an indoor frame

LEDMESEE frames are designed for indoor use. The slot through which you change the poster is not sealed, so outdoors dust, dirt and moisture would get inside. If you want passers-by to see your advertising, place the frame indoors, behind the shop window. We are working on a special cover that will protect the frame from rain, snow, dust and dirt.