You cannot show a scent. A campaign — very easily.

What to show in the frame

Chemist customers move quickly between the shelves. The poster needs to point out a new product or promotion at a glance.

• Campaign for a new fragrance or cosmetics line.
• Promotions of the week and gift sets.
• Categories: facial care, make-up, dermocosmetics, natural cosmetics.
• In-store services: consultation, foundation matching, samples.
• Loyalty scheme and gift card.

Where to hang it and which format

• Brand shelf end: single-sided 300 × 1200 mm or 600 × 1600 mm.
• Above the till: horizontal double-sided 1200 × 450 mm with the promotion of the week.
• Tester stand: A4 (210 × 297 mm) power bank frame with a new product.
• Shop entrance: single-sided 800 × 1800 mm with the season’s campaign.
• Window: double-sided hanging A0 (841 × 1189 mm) behind the glass.

Why a backlit poster rather than a screen or an ordinary frame

In a perfumery, campaigns change often and suppliers send ready-made artwork. Just print it on backlit film and slide it into the frame — no screens, video files or configuration. Even, halo-free backlighting renders skin tones, the sheen of a bottle and make-up colours. The frame is 12 mm thick, so it fits on a shelf end and takes no space from products.

Case study

A local chemist wanted to make its dermocosmetics section stand out among hundreds of products. Frames of 300 × 1200 mm with brands and a short description went up on the shelf ends, a horizontal 1200 × 450 mm frame with the promotion of the week above the till, and an A4 power bank frame by the testers. Brand posters change in line with the campaign calendar, while the frames stay the same.

How to order — step by step

You do not need to know about advertising or printing. You just need to know where the frame will hang and what you want to show on it.

• Measure the space and choose the artwork format — you will find tips above.
• Choose a model: single-sided for the wall, double-sided for the window, horizontal above the counter or with a power bank for the table.
• Prepare your artwork or describe what you want to show — we will help you choose the right backlit print.
• Order a frame and print at shop.ledmesee.com or send a photo of the space via the contact form.
• Hang or stand the frame, connect the power and slide in the poster. You change the next graphic in seconds.

Important: an indoor frame

LEDMESEE frames are designed for indoor use. The slot through which you change the poster is not sealed, so outdoors dust, dirt and moisture would get inside. If you want passers-by to see your advertising, place the frame indoors, behind the shop window. We are working on a special cover that will protect the frame from rain, snow, dust and dirt.