Coffee that catches the eye before you smell its aroma.

What to show in the frame

In a café, customers decide in seconds while standing in the queue. Show them what looks best in a photo and what you want to sell today.

• Drink of the season: pumpkin spice latte in autumn, citrus cold brew in summer, matcha with fruit or Middle Eastern cardamom coffee.
• Latte art and speciality coffees with bean descriptions: country of origin, flavour notes, brewing method (espresso, V60, Chemex).
• Brunch menu: shakshuka, avocado toast, pancakes, fruit bowls — with serving times.
• Desserts from the display case: Basque cheesecake, croissants, fruit tarts, pistachio and date pastries.
• Deals: coffee and dessert at a fixed price, takeaway offer, loyalty card.
• Alternatives: plant-based milk drinks, lemonades, herbal teas, frozen fruit drinks.

Where to hang it and which format

• Above the counter or coffee machine: horizontal double-sided 1200 × 450 mm or 900 × 350 mm, suspended on cables — a menu visible from the queue and from behind the bar.
• Wall by the queue: single-sided A1 (594 × 841 mm) with the drink of the season, or 600 × 1600 mm on a narrow pillar.
• Tables and cake counter: A5 (148 × 210 mm) or A4 (210 × 297 mm) power bank frame, cable-free.
• Street-facing window: double-sided hanging A1 or A0 (841 × 1189 mm) behind the glass — one side for passers-by, the other for guests inside.
• Brunch area: single-sided A2 (420 × 594 mm) with the breakfast menu.

Why a backlit poster rather than a screen or an ordinary frame

A café menu changes with the seasons, and sometimes every week. A screen needs video content, updates and room for a bulky casing, while an ordinary frame loses its colours in the cosy low light of the café. A backlit poster shows latte foam and caramel on a dessert in rich colours, evenly and without halo, and you slide in a new seasonal drink in seconds, without tools. The 12 mm profile suits minimalist interiors with wood and concrete, and the only cost of changing the offer is a new backlit print.

Case study

A speciality coffee shop serving all-day brunch had its menu chalked on a board that was hard to read from the back of the queue. A horizontal 1200 × 450 mm frame with the coffee menu and prices now hangs above the counter, two A4 power bank frames with the dessert of the week stand by the till, and a double-sided A1 with the drink of the season is in the window. The team changes the posters with every new menu, and guests choose faster because they see photos instead of just names.

How to order — step by step

You do not need to know about advertising or printing. You just need to know where the frame will hang and what you want to show on it.

• Measure the space and choose the artwork format — you will find tips above.
• Choose a model: single-sided for the wall, double-sided for the window, horizontal above the counter or with a power bank for the table.
• Prepare your artwork or describe what you want to show — we will help you choose the right backlit print.
• Order a frame and print at shop.ledmesee.com or send a photo of the space via the contact form.
• Hang or stand the frame, connect the power and slide in the poster. You change the next graphic in seconds.

Important: an indoor frame

LEDMESEE frames are designed for indoor use. The slot through which you change the poster is not sealed, so outdoors dust, dirt and moisture would get inside. If you want passers-by to see your advertising, place the frame indoors, behind the shop window. We are working on a special cover that will protect the frame from rain, snow, dust and dirt.